The main reason for this trend are as follows : first , some social ideological trends such as post - modernism and humanism are spring up in china ; second , china ' s economical system has transformed from planned to market - orientated economy ; third , a guide line for propaganda " tree familiarity " has been put forward by cpc which can greatly promote the trend of popularization . in the practice , there are some problems coming along with popularization should be noticed , such as dissolution of news value , abusing of incitement , overstepping of media ' s authority , and so on 平民化潮流出現的原因主要是后現代主義和人文主義等社會文化思潮在中國的興起,經濟體制從計劃向市場的轉軌,和黨的“三貼近”指導思想的提出等。在實踐中,與平民化同來的一些問題值得引起注意和反思,例如對新聞價值的消解,煽情主義的泛濫,媒體職能的錯位等。我們必須警惕在平民化名義下的媚俗化趨勢。